Small shop closures are progress Essay Example | Topics and Well Written Essays - 2000 words

Small shop closures are progress - Essay Example The elevating scale and market share accounts for the rising power. This is a vivid indication that hard sell will be a marketing strategy for the monopoly. However, the British regime has recommendable strategies and mechanisms to face this trend. Diverse concepts and theories are evident in the strategies and ideologies by Terry. These theories explain the development and ultimate implications of the Terry ideologies within the firm. Terry Leahy’s ideologies and perspectives were reflected in the report from the BBC. He was the C.E.O of Tesco, a position he is proud of. Since teenage, he served at this retailing outlet and developed gradually towards the top position (BBC, p1. 2013). His zeal, competence, and commitment elevated him towards the top position of the organization. Tesco is a top retailer within the British territory. Reporting to the BBC, Terry did not have a positive perspective towards the small shops in Britain. He viewed their closure as a key source of gro wth and progress to the large retailers. According to him, a majority of the society prefer to shop in the large retailers (BBC, p1. 2013). They would prefer supermarkets to the small shops. He defined some streets as backward due to the existence of the small investments. However, his deputy Michael Weedon had a different perspective. He viewed the small shops as advantageous rather than disadvantageous. According to Weedon, closure of large chains would enhance cheap availability of retail premises. The ideologies of this case have great affiliation to several concepts and theories. Business ethics and conflict theory are key attributes that affiliate to this case. Ethics involve a moral code of conduct in business. In this case, businesses ought to observe its impact to the internal and external environment (Peterson, p3. 2005). The Chief executive Officer can represent the interests and stands of the organization to the immediate society. Therefore, the organization ought to obs erve and maintain a positive impact to its environs. Humanity ought to be a key observation in the business policies and ideologies (Henn, p167. 2009). This has a direct appeal to the immediate society. It could therefore be a strategy to win more popularity and clientele from the immediate society. Terry Leahy represented the stand of the Tesco fraternity during his report in the BBC. His report had an implication of negativity within the small shops. It was a direct advocacy of small shops closure within Britain. This declaration has an affiliation with the concept of business ethics. Ethics require and advocate for equal rights in business (Crane, p28. 2007). In this case, business should not purely focus on profitability. It has an obligation to defend the rights of other individuals and external investments. Ethics also enhance an adjusted protection of its image. External parties should view the organization as a center of humanity and integrity. In his presentation, Terry Lea hy impaired the image of the organization significantly. His perspective did not consider the minority group of the Britain society. The entire Britain society engrossed 95% of the populace preferring the supermarkets (BBC, p1. 2013). This was the larger group in Terry’s presentation. According to him, this figure preferred to shop in top retailers. Terry still outlined a 5% of the population that highly preferred to shop

Project management - TOOLS AND TECHNIQUES Essay

Project management - TOOLS AND TECHNIQUES - Essay Example  ·   Ã‚  Ã‚  Ã‚  Ã‚  Budget of the project covers financial aspect of the project.  ·   Ã‚  Ã‚  Ã‚  Ã‚  Stakeholder analysis covers the interest of individuals and associations who may get affected by the project.  ·   Ã‚  Ã‚  Ã‚  Ã‚  Internal control & contingency plan covers the alternative plan to address risk factors associated with the project.  ·   Ã‚  Ã‚  Ã‚  Ã‚  Equipments needed in different phases of the project are being also covered in project scope statement.  ·   Ã‚  Ã‚  Ã‚  Ã‚  Internal or external people requirements covers total human capital will be needed in the project. Explanation In context to marketing project, first phase of project scope statement starts with understanding client requirements. In client requirement statements, clients specify their expectations such as expanding distribution channel, asset integrity, establishing new infrastructure etc. In the project scope statement, next comes Contract penalties where is being mentioned. In regulatory controls, legal obligations, government policies and environmental policies regarding the project is being analyzed. In marketing projects, regulatory control section covers legal issues regarding advertising policies, product quality standards, environment standards regarding supply chain activities etc. In budget control section, issues regarding financial capital is being required in required in the advertising promotion, variable cost associated with the operation, cost of supply of resources for different marketing activities are being discussed. In project scope statement of marketing projects, stakeholder analysis covers the probable individuals and associations who will take interest or may get affected by the execution of the project. In Internal control & contingency plan for marketing projects, operational control over advertising activities, human resource movement, assessing risk of project failure and plan to mitigate risks are being discussed. In case o f Equipments needed, marketing project manager design the plan for how many print material, TV commercial broadcasting, sales promotion materials, billboards, signage etc are being needed in the project. In case of project scope statement of marketing project, Internal or external people requirements cover total marketing employees are needed to execute the project and total numbers of external workers should be recruited to execute the marketing project. Mendelow’s Matrix can be used to understand stakeholder requirements regarding event management and marketing campaign of the client.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Table 2: Stakeholder Analysis (Mendelow’s Matrix) Stakeholder Power Index Low UK based customers who will buy retail merchandises of the German discount retailer. Project workers and marketing department of the client and in case of lack of understanding regarding among project members regarding project deliverables, they might create resistance in proposed marketing activities. High Top level management of the retail giant and regional heads of UK division. Financial organization that will provide capital support to client to fulfil its strategic objectives. Supply chain and investment partners might exercise their power in future circumstances. Low High Probability of power exercising Product scope description: in UK, the client offers huge range of product portfolio such as bakery items, beverages,