Analyzing Social Media Habits And News Preferences Of A...

Essential question(s): ââ€"  How do students use survey data in an ethical and accurate manner to drive decisions made by the student press? Supplies needed ââ€"  Documents linked in materials sections: ââ€"‹ http://curriculum.jea.org/lesson-marketing-to-an-audience/ ââ€"  Grouping strategy ââ€"‹ Discuss/answer:How do students use the data accurately? ââ€"  Students’ survey analysis (two copies) ââ€"  Presentation tools ââ€"  Paper and writing utensils ââ€"  Helpful information for compiling a presentation on creating a survey: ââ€"‹ http://www.sciencebuddies.org/science-fair-projects/project_ideas/Soc_survey.shtml ââ€"‹ Useful pages from text: ââ€"   Pages 74-79 of Student Journalism Media Literacy Time of lesson: Approximately 5 days Paragraph description: ââ€"  During this lesson students will utilize survey data to analyze social media habits and news preferences of a particular audience. The survey will help students create a large scale profile for that audience. In addition, teachers may pull from the text listed in the ‘Supplies needed’ section on this document to introduce the fundamentals of survey creation and application. The information in this text also helps to guide students in their analysis of survey data to ensure it is properly interpreted and presented. Essential question(s): ââ€"  In addition to the forms of social media students use on a regular basis, what other tools (i.e. survey data) can be utilized to organize and develop audience outreach and engagement? ââ€"  How do students use survey dataShow MoreRelatedThe Age Of Big Data Essay1732 Words   |  7 Pagesbe more marketable and more successful in their work Good with numbers? Fascinated by data? The sound you hear is opportunity knocking. – The age of big data. Introduction The terms and uses of big data, business analytics, data science are nothing new. 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